When traditional PR is not an option, founder expertise becomes the strategy.
Instead of pushing the product, we shifted the entire communication strategy to the founders. We developed three distinct media profiles:
The core strategy focused on earned media through expertise, not announcements. We positioned founders as contributors to ongoing industry conversations — not as founders promoting a product.
The focus was on consistency and narrative — not one-off placements.
When product PR is not an option,
founder-led strategy becomes the growth channel.